Your business, scored out of 270.
A fixed-scope audit of the twenty-seven sections that decide whether a business grows, scored against 270 binary checks. No discovery theatre, and no surprise proposal at the end — the audit is the product.
Twenty-seven sections. Three phases. Nothing skipped.
Every section carries ten binary checks — a yes or a no, no "it depends". Add them up and that's your 270. The same rubric every time, so your re-score in six months means something.
- 01 · Business identity
- 02 · Target customer
- 03 · Product & offering
- 04 · Pricing & margins
- 05 · Competitive position
- 06 · Legal & compliance
- 07 · Financial setup
- 08 · Brand identity
- 09 · Website & digital presence
- 10 · Sales pipeline
- 11 · Customer service
- 12 · Operations & fulfilment
- 13 · Team & HR
- 14 · Technology stack
- 15 · Data & analytics
- 16 · Content & SEO
- 17 · Paid advertising
- 18 · Email & retention
- 19 · Social media
- 20 · PR & partnerships
- 21 · Referral & affiliate
- 22 · CRO & testing
- 23 · Community
- 24 · Events & offline
- 25 · AI & automation
- 26 · Reputation & reviews
- 27 · Metrics & reporting
Three deliverables. Zero filler.
The full 270, receipted.
Every section out of 10, every check marked yes or no, every gap explained. Your baseline document — the one you re-score against in six months.
Three problems. Five pages.
The three most expensive problems in the business: what's broken, why it matters, what fixing it unlocks, and who should own the fix. The document you'll read twice.
Sequenced, costed, assignable.
Every recommended action in a working sheet — ranked by return, sequenced by dependency, with effort and owner per row. Assign it to us or to your own team.
Seven days, start to delivered.
Book and connect
You book below. We sign an NDA, then collect read-only access to the systems you want scored — site admin, analytics, ad accounts, email, CRM, accounts. About twenty minutes of your time.
The deep pass
Axis runs the first-pass scoring against your actual data. Senior operators verify every score, adjust where the data says so, and write the findings. You do nothing — that's the point.
Second-operator review
A second senior operator re-examines the audit independently. Soft scores get challenged. Generic recommendations get rewritten. Nothing ships until both agree.
Packaging
The scorecard, diagnosis and 90-day plan go into final format, with a delivery deck built around your numbers.
The delivery call
Sixty minutes, live, with a senior operator. We walk the 270, you challenge the scores you disagree with, and all three documents land in your inbox before the call ends.
You pay for judgement, not formatting.
A consultancy prices an audit by the human hours it swallows. We codified the methodology, so Axis does the reading, the checking and the first draft — and senior operators spend their hours on the part that actually needs them: verifying the scores and deciding what matters. Same rigour. Far fewer billable hours. Fixed price.
The gap list is the build list.
Every failed check maps onto one of the twelve rows of the Framework27 system. If you want the gaps closed: the Sprint implements the top ten fixes in sixty days, and the System runs all twelve rows for you, monthly. If you'd rather hand the plan to your own team, that's a fine outcome and we'll tell you so on the call.
Asked every time.
What access do you actually need?
What if my score is terrible?
Do you only work with Dubai businesses?
Is this a sales pitch for the retainer?
Who sees my data?
Start your 270.
Tell us where to look and we'll take it from there. Axis confirms by email straight away; a senior operator replies within one working day with the NDA and the kickoff slot.
Prefer to talk first? Book a discovery call directly — twenty minutes, no obligation.
$2,500 fixed · 5% VAT applies to UAE clients · NDA before access