Built by operators · Delivered by AI

Your marketing, run by AI. Approved by humans.

Framework27 installs the twelve-capability system that runs our own three businesses — ads, email, SEO, CRM, reporting, monitoring — then runs yours on it. It starts with the 270: a 27-section audit of what you have and what's missing. Seven days. $2,500. Fixed.

Fixed prices · No retainer theatre · Cancel any time after month three

The standard stack12 rows · every business
01Website
02SEO & site health
03Analytics & tracking
04CRM & pipeline
05Email lifecycle
06Organic social
07Paid — Meta & Google
08Paid — fit channels
09WhatsApp & phone
10AI customer comms
11Attribution & reporting
12Monitoring & alerting

Twelve rows, fully live — the state every build works towards. Your map shows each row live, gated on something named, or queued. Nothing is skipped silently.

The problem

Doing marketing properly takes a department. Most SMBs are doing it at midnight.

Run it right and marketing is someone on ads, someone on email, someone on content, someone keeping the CRM honest, and someone checking the numbers behind all four. Most owner-run businesses have none of that. They have one stretched marketer, or an agency whose retainer renews itself, or the owner doing the whole thing after close.

The work is systematic. The delivery never is. So we productised the department: twelve capabilities, installed and run for you, without hiring one person.

The system

Twelve capabilities. One system. The same list for every business.

This is the whole product on one screen. Every business we run — ours or yours — gets the same twelve rows. Each row is either live, gated on something named, or queued. Nothing is skipped silently, and nothing hides behind a monthly report.

CapabilityWhat it means
01WebsiteBrand-designed, fast, and measured against a 90+ mobile performance bar — not claimed, tested.
02SEO & site healthKeywords tracked, content on cadence, a weekly automated audit that finds faults and repairs them.
03Analytics & trackingGA4, pixels and conversion events installed and verified firing — so every later decision has data under it.
04CRM & pipelineEvery lead captured, tagged with its source, and answered in minutes — with stage deadlines the system enforces.
05Email lifecycleWelcome, nurture and retention flows plus campaigns — written on brand, every surface designed, nothing stock.
06Organic socialChannels chosen on research, content batched on cadence, every post through a human approval queue.
07Paid — Meta & GoogleResearch first, campaigns built paused, launched only past evidence gates — then audited daily.
08Paid — fit channelsTikTok, LinkedIn and the rest — only where the evidence says your buyers actually are.
09WhatsApp & phoneProper business numbers, branded templates, missed calls recovered — never anyone's personal mobile.
10AI customer commsA website and WhatsApp assistant trained on your real catalogue and policies, with human handoff rules.
11Attribution & reportingSpend joined to revenue, verified at the click level where the platform allows — and a monthly report you can trust.
12Monitoring & alertingEvery automation reports into a run ledger; a watchdog checks the ledger every fifteen minutes and alerts a human when anything fails.

The audit grades your business across 27 sections — 270 checks in total. The gap list maps straight onto these twelve rows. What's missing is what we build.

How it runs

AI does the work. Humans approve it. Everything is watched.

01 / AI executes

The doing, around the clock.

Axis — our AI analyst — drafts the emails, builds the campaigns, writes the reports, audits the site and watches the pipeline. It doesn't take holidays and it doesn't forget the follow-up.

02 / Humans approve

Nothing ships unsigned.

Every ad, email and post that reaches your customers passes a named human first. The approval step is built into the workflow itself — not a policy document.

03 / The watchdog

Failure gets minutes, not months.

Every automation reports into a run ledger. A monitor checks that ledger every fifteen minutes. If something fails, a human is alerted within the quarter hour — not on next month's report.

Proof

We don't have case studies. We have businesses.

Framework27 runs on itself and on two real companies we own and operate — a luxury flower studio and an events styling business, both trading in Dubai. Same twelve rows, same automations, same watchdog. When something breaks, it breaks on us first.

And before asking to grade anyone else, we graded ourselves — in public. April 2026: 57/270. A failing score, published in full, because the framework doesn't flinch. You can watch it climb.

Self-audit · April 2026 · published
57/270
First public score — Grade F. That was the point.
Phase 1 — Foundation38/80
Phase 2 — Infrastructure15/70
Phase 3 — Growth channels4/120

Every number above is from the published April 2026 self-audit.

Start here

First, the 270.

Every engagement starts with the audit. Twenty-seven sections — brand, offer, pricing, website, pipeline, ads, email, ops, the lot — scored against 270 binary checks. No "it depends".

01 / The scorecard

Every section, out of 10.

All 27 sections graded against specific sub-checks. You see exactly where you're strong, where you're mediocre, and where you're quietly losing money.

02 / The diagnosis

The three problems that matter.

Not a 40-page PDF you'll never read. The three problems costing you most, ranked by impact, each with the fix, the owner and the deadline.

03 / The 90-day plan

What to do, in what order.

Every action sequenced by dependency and return. Do it with us, or hand it to your own team — the audit stands alone either way.

Pricing

Published prices. No proposals theatre.

Get Your 270
Free
  • 3-minute self-assessment
  • Indicative score out of 270
  • Your three weakest sections
Start free
The Sprint
$7,950
  • The audit, plus the top ten fixes implemented
  • 60 days, weekly progress updates
  • Before-and-after scorecard
Sprint details
The System
$4,950/mo
  • All twelve rows, run for you
  • Monthly scorecard against your baseline
  • 3-month minimum, cancel any time after
  • No measurable movement in 90 days? We work free until there is
System details
Fair questions

The questions a sensible owner asks.

Is this just another agency?
No. Agencies sell hours and renewals. We install a system, at published fixed prices, and show you its status row by row. The audit is a product. The retainer runs the system. Both stand alone — nothing is contingent on buying the next thing.
Who is actually doing the work?
Axis, our openly declared AI analyst, does the drafting, scoring and monitoring. Senior human operators review the output, make the judgement calls, and run your calls. You will always know which of the two you're dealing with.
So my marketing is written by a bot?
Drafted by AI, yes — that's why the price is what it is. Shipped unapproved, never. Every ad, email and post passes a named human before your customers see it, and the approval step is built into the workflow itself.
Why is it this much cheaper than a consultancy?
Because the methodology is codified and AI runs the first pass. Senior operators spend their time verifying and deciding — not formatting slides. Same rigour, far fewer billable hours, and the saving is passed on.
What if it doesn't work for my business?
The audit answers that before any retainer starts — it grades what exists and maps what's missing. If we don't think the system fits, we'll say so on the delivery call. And the retainer carries the 90-day promise: measurable movement, or we work free until there is.
Meet Axis

This is Axis. It is not a person.

Axis is our AI analyst. It runs the assessments, drafts the reports, audits the sites and fronts our content. Every Axis output is labelled as AI, and a senior human operator approves anything that reaches a client. We think pretending AI isn't involved is both dishonest and bad strategy — so we named it and put it on the front page.

Ready?

Find out what your 270 is.

Book the audit and get the score, the diagnosis and the plan in seven days. Or start with the free three-minute version and see your weak points first.

$2,500 fixed · 7 days · Axis is an openly declared AI — full disclosure