1. The plain statement
Framework27 uses artificial intelligence in delivering its services and in operating this website. The main system is Axis, our AI operator. Axis is software, not a person. It runs on large language models provided by Anthropic (Claude), accessed through their business API, together with automation tools we operate.
We say this openly because the model only works if you can trust it. You will always know whether you are dealing with Axis or with a person. If you are unsure, ask, and we will tell you.
2. What Axis does
- Audit work: reads the data you give us access to, runs the first pass of the 270 checks and drafts the scorecard, diagnosis and plan.
- Building and running: drafts ads, emails, posts and web copy; builds and runs automations; produces reports.
- Monitoring: watches every automation we run for you and alerts a human when something fails. The watchdog checks every fifteen minutes.
- This site and our inbox: helps draft content on this site, and may read enquiries and draft replies.
3. What humans do
- A senior human operator verifies Axis's work and makes the judgement calls.
- Every ad, email, post or other customer-facing output is approved by a human named to you in writing in your Order Form before it is published, sent or switched on. Each approval is logged, and you can have a copy of the log.
- Kickoff and delivery calls, commercial decisions, complaints and disputes are handled by people.
4. What it means if you are a client
- Labelled. AI-drafted material is labelled as such. We never present it as purely human work.
- Correctable. AI can be wrong. If an error gets past review, we correct and reissue the affected part free of charge.
- Not used for training. We do not use your data, or your customers' data, to train AI models, and we use AI providers only on terms that do not allow them to train on what we send. Your data is never used in another client's work.
- Kept in its lane. We do not send payment card data or special-category data to AI providers.
- Your customers are told. Any website or WhatsApp assistant we deploy for you says it is automated, works only from a knowledge base you approve, and hands over to a human under rules you set.
- In the contract. These commitments are written into our Master Services Agreement and Data Processing Agreement, not just this page. See our terms and privacy notice.
5. Human oversight
Nothing Axis produces reaches your customers without a logged human approval, unless your Order Form expressly approves a specific automated flow (for example, an instant acknowledgement to a new lead). No decision with legal or similarly significant effect on a person is made by AI alone. Automations report to a run ledger, and a human is alerted when something fails.
6. How to opt out of AI-handled communication
You can ask for your communication with us to be handled by a human only.
- Enquiries and prospects: email hello@framework27.ai with "Human only" in the subject line. A person will handle your correspondence from then on.
- Clients: ask by email at any time, or tick "human-only communication" on your Order Form. We confirm in writing and apply it from the next business day.
Opting out covers how we communicate with you. Axis remains part of how the work itself is produced, because that is the service. If you need a delivery model without AI, tell us before signing, and we will say plainly whether we can help.
7. Questions
Ask anything about how we use AI at hello@framework27.ai. A person reviews every answer before it is sent.